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Revenue management

Revenue management

The right price, for the right guest, at the right time: revenue management has a direct impact on turnover. For directors, sales managers and reception teams, this collection makes the discipline clear, concrete and applicable every day, whatever the size of the establishment.

1 h 02 min
of viewing
3
modules
19
tutorials
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Le « revenue management »
Cyril Delcour
The expert

Cyril Delcour · Revenue management expert

Hotel performance, made simple and concrete

Cyril co-created the Revenue Management Operations department of the Louvre Hotels group, which supervised up to 1,000 hotels in over 50 countries. In 2018, he founded Cydel Consulting and notably leads revenue management for the Vacanceselect group and its 300 campsites. Pricing strategy, performance management and OTA relations: he makes revenue management accessible and directly applicable in the field.

The modules in this collection

5 tutorials · 17 min

The fundamentals of revenue management

Revenue management is not reserved for large groups. Understand its logic, identify the right levers and discover where to start applying it concretely in your establishment.

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  • Defining revenue management
    3 min 47
  • The philosophy of RM
    2 min 56
  • When to do RM
    2 min 50
  • Prerequisites for implementing RM
    4 min 19
  • Simplicity: the key to success in RM
    2 min 19
  • Quiz
10 tutorials · 32 min

Understanding KPIs and revenue management

Occupancy rate, average daily rate, RevPAR, pick-up: the indicators that tell the truth about your performance. Cyril breaks them down one by one and teaches you to read them to make better decisions.

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  • Understanding your turnover
    2 min 40
  • KPIs - Key performance indicators
    2 min 18
  • KPIs - Capacity and available rooms
    3 min 29
  • KPIs - Turnover
    2 min 55
  • KPIs - Number of sales
    2 min 53
  • KPIs - Unconstrained demand
    4 min 10
  • KPIs - Average daily rate
    3 min 08
  • KPIs - Occupancy rate
    3 min 25
  • KPIs - RevPAR
    2 min 59
  • KPIs - Ramps-up and pick-ups
    3 min 14
  • Quiz
4 tutorials · 13 min

From theory to practice

Daily routine, rate structure, public price, and the reflex of reasoning in terms of rate rather than room type. The best practices for taking action quickly and avoiding classic pitfalls.

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  • A daily approach to RM
    3 min 54
  • Checking the availability of a rate, not a room type
    2 min 12
  • Defining your rate structure
    3 min 35
  • Defining your public selling price
    3 min 18
  • Quiz

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